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CAMILA LERENA

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EXPERIENCE

Graphic Designer

Reserve Padel | Miami, FL | 2025 – Present

Designed immersive event graphics and spatial branding for Reserve Cup Miami 2025, the company’s flagship event, ensuring a cohesive visual experience across brochures, sponsor presentations, digital media, and LED displays.

Created the brand identity for Reserve Cares, a charitable initiative, crafting a visual language that communicates its philanthropic mission.

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Contract CAD Designer and Space Planner

PADEL X Group | Remote | 2024 - Present

Designed detailed 3D spatial layouts and environmental graphics for Padel X Group, demonstrating precision in spatial planning and material selection. Integrated zoning regulations and site plans into functional, aesthetically cohesive environments that enhance user experience. Led final decisions on furniture, flooring, and wall finishes, ensuring material selections aligned with project timelines and budgets.

Creative Director & Designer
Villa Melina | Miami, FL | 2024 - Present

Directed visual storytelling to create compelling campaigns.

Produced advertisements, illustrations, and social media content, maintaining a distinct brand identity that speaks to cultural and historical influences.

Program Coordinator & Designer
Design Connect | Detroit, MI | 2023 - Present.

Developed and orchestrated the curriculum for DesignConnect Art Club at Detroit School of Arts.

Produced impactful graphic designs for galas and events, revitalizing social media presence to foster stronger connections with students and stakeholders

Run and Train Design
Puma | Boston, MA | June 2023 - August 2023 .

Collaborated with the color and materials team to explore seasonal trends and material innovation in sportswear. Assisted in pattern development and sneaker construction, refining an understanding of materials, pricing, and functional design.

EDUCATION

Node Curatorial Studies
Online | 2025-Present
Curating and Designing Virtual Exhibitions, Bika Rebek

College for Creative Studies

Detroit, MI | 2020-2024 BFA Product Design Honors

Politecnico di Milano
Milan, Italy | 2023
Product Design Study Abroad

Design & Architecture Senior High

Miami, FL | 2016-2020
Industrial Design Specialty + Co-Pres. IDSA

EXHIBITION AND DESIGN ASSITANCE

Exhibitions and Design Assistance

Bhui Agua (Land Water)
Exhibition Assistant | The Wurks, Providence, RI | 2024

Installed and painted exhibition space

Managed technical set up for film projection, ensuring seamless integration with the artwork.

Coordinated the opening reception, including performance setup and community engagement efforts.

Design Connect - Art and Design Workshop
Exhibition Assistant | Detroit School of Arts, Detroit, MI | 2023

Assisted Vidit Chhikara in curating graphics and worked collaboratively to tell the story of the event.

Collaborated on layout design, ensuring the environment highlighted storytelling and student experiences.

Installed and handled the exhibition

AWARDS

 A' Design Award in Furniture Design Category Silver Winner
2022

CERTIFICATES

Adobe Photoshop and CPR 

LANGUAGES

English, Spanish - Fluent
Italian - Conversational

HARD SKILLS

Gravity Sketch
Rhino 7 / SUBD
Enscape
Solidworks
Fusion 360
Sketchup
Adobe Suite
Microsoft Suite

SIT Furniture Design Award, Student Winner (Florencia Chair)
2022

ADC Architecture and Design Collection, Gold Winner (Florencia Chair)
2022

Silver Knight Award Finalist
2020

PENSOLE Sneaker Head of State Color and Material Winner
2018

De La Cruz Collection Pre-College Full Scholarship Recipient
2018

CONTACT ME 

ENGLISH / SPANISH / ITALIAN

UNITED STATES

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